Implacable el avance de Facebook en el mundo. A pesar de que muchos hablan de la baja en su crecimiento, lo cierto es que creció sustancialmente con relación a 2011 y en la comparativa con sus competidores más directos.

English

Facebook with more than 845 million active users has established its leadership position in 126 out of 137 countries analyzed (in this edition I’ve added Uganda).

Europe is the largest continent on Facebook with 232 million users, North America has 222 million, Asia 219 million users (Facebook Ads Platform).

Countries where Facebook is not the leader:

- Russian territories where there is an ongoing battle between the two main local players: V Kontakte and Odnoklassniki.

- China where QZone claims 560 million users, followed by Tencent Weibo (337 million) e Sina Weibo (334 million).

- Iran where it’s hard to access Facebook due to state censorship

- Vietnam and Latvia still likely to use local social networks: Zing and Draugiem respectively